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MISSION, VISION AND CORE VALUES

Mission

We develop, manufacture, and supply effective cleaning products for European professionals and consumers, combining expertise, quality, and reliability.

Vision

We aim to grow as a trusted long-term partner, delivering clear and practical solutions through collaboration and expertise. In the European consumer market, we are the relevant partner for medium-sized and large brand owners and retailers.

Core Values

  • Customer Focus: We think from the customer’s perspective and deliver the right solutions.
  • Collaboration: We work closely with ­customers, suppliers, and colleagues.
  • Entrepreneurship: We take initiative, identify opportunities, and act quickly.
  • Reliability: We do what we promise and ­communicate transparently.
  • Craftsmanship: We know our profession and deliver quality in everything we do.
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Brand & Market Leadership

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Americol is a leading European professional cleaning brand, trusted by professionals across cleaning services, hospitality, manufacturing and industrial environments, automotive aftermarket, maritime, and agricultural sectors.

Built on more than a century of expertise, the Americol brand stands for reliable performance, smart innovation, and responsible solutions in demanding professional environments. Our broad yet focused assortment covers essential cleaning and hygiene needs without unnecessary complexity, enabling efficient, safe, and consistent use.

Continuous product innovation, clear product positioning, and increasing use of sustainable formulations and packaging reflect our commitment to future-proof cleaning solutions. Guided by a strong brand culture rooted in craftsmanship and partnership, Americol delivers a clear and consistent professional experience – CLEAR ABOUT CLEAN, in every professional application.

CAPABILITIES AND OPERATIONS

Our Laboratory

As an independent manufacturer, our in-house laboratory is the center of innovation. Here, new and advanced formulas are conceived, refined, and tested, incorporating state-of-the-art technological, dermatological, ecological, and cosmetic developments to ensure optimal performance and safety.

Production & Custom Solutions

We manage the entire production process ­in-house, offering a complete range of formulas in diverse packaging options. Our operations accommodate both flexible small-batch production and efficient large-scale FMCG ­manufacturing. Custom-made solutions are part of our DNA, combining deep-rooted ­experience with a forward-looking mindset.

Purchasing & Inventory Management

All purchasing and inventory activities, including raw materials, packaging components, and labels, are handled internally. This ensures efficiency, production continuity, and flexibility, enabling complete packaging lines and total product concepts.

Storage & Distribution

Our modern warehouse meets strict PGS 15 requirements for fire, labor, and environmental safety. It is approved for unrestricted storage of cleaning products, disinfectants, maintenance products, and chemicals.

Sustainability

Sustainability is embedded in every step of our process, from responsible raw material selection and efficient formulations to optimized packaging and certified product ranges. Each formula undergoes rigorous development to be as safe, effective, and environmentally responsible as possible, minimizing our ecological footprint while maximizing performance and consumer safety.

Independent Certification

Americol operates under multiple internationally recognized standards to guarantee quality, safety, and reliability, including:

  • ISO 9001:2015
  • ISO 22716 (Cosmetics GMP)
  • EU Ecolabel range
  • EcoVadis rating for corporate social responsibility and sustainable practices

These certifications underline our commitment to quality, safety, and responsible manu­facturing.

Sales Model

In the European consumer market, we work exclusively with retailers and brand owners. Our integrated services – including safety data sheets and product registrations – ensure full regulatory compliance and seamless market access.

In the European professional market, we supply our exclusive distribution partners from stock, backed by strong commercial, marketing, and technical support.

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5S PROGRAM

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Our 5S Program reflects the core principles behind every product we develop:

  • Speed – Fast-acting formulas delivering powerful performance while remaining gentle on surfaces.
  • Simple – Clear, effective formulations and packaging designed for the intended application.
  • Safe – Designed for safe handling, storage, and everyday use.
  • Sustainable – Products and services designed to minimize environmental impact and maximize efficiency.
  • Scent – Pleasant, uplifting fragrances for a clean and enjoyable user experience.

CLEAR ABOUT CLEAN

Being CLEAR ABOUT CLEAN means delivering cleaning solutions that are effective, safe, and sustainable – solutions that consumers and partners can trust.

From laboratory innovation to production, storage, and distribution, every product is designed with performance, safety, and envi­ronmental responsibility in mind. Supported by certifications such as ISO 9001, ISO 22716, and the EU Ecolabel, our integrated services ensure seamless compliance for all European partners.

CLEAR ABOUT CLEAN is more than a slogan – it’s the promise behind every product, every service, and every relationship. With Americol, you know exactly what you’re getting: effective, safe, sustainable, and enjoy­able cleaning solutions.

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